Influencer Marketing in 2024: ASCI’s Action Against Misleading Ads and the Case of Sugar Cosmetics

In recent years, influencer marketing has skyrocketed in India, with brands investing heavily in digital creators to promote products and reach targeted audiences. As this trend grows, so does the

The Rise of Creators: Navigating Job Demands and Money Flow in the Creator Economy

The creator economy, once a niche corner of the digital world, has exploded into a multi-billion-dollar industry, creating opportunities for content creators and influencers across platforms like YouTube, Instagram, TikTok,

Empowering Influencers: The Vital Role of Foundations in India’s Growing Brand Ecosystem

Foundations are becoming an indispensable part of the influencer ecosystem in India, especially as macro and micro brands continue to thrive with diverse strategies for spreading news, offers, and brand

The Life of an Indian Digital Creator: Stories of Success and Challenges

In the digital age, India has witnessed an explosion of talent across various social media platforms, from YouTube and Instagram to newer spaces like Clubhouse and podcasting. Indian digital creators

Balancing Passion and Profession: Can Influencers and Creators Make Content Creation a Full-Time Career?

The profession of being an influencer or creator can indeed be a full-time job or a part-time endeavor, depending on various factors such as the individual’s goals, audience size, monetization

The Evolving Tactics of Content Creators to Captivate Audiences

In the rapidly changing landscape of social media, content creators continuously innovate to capture attention and boost viewership. The rise of new platforms and the evolution of audience preferences have

Overcoming Client Stagnation in Influencer Marketing: Best Practices

Influencer marketing can be a dynamic and rewarding field, but even the most successful influencers can experience periods of client stagnation. Here are some best practices to overcome this challenge

Why Good Personality and Varied Approaches Are Crucial for Creators

In today’s fast-paced digital world, creators are always looking for ways to stand out and connect with their audience. Two key factors play a significant role in this process: a

Challenges in the Creator Economy: Navigating Platform Dynamics, Monetization Risks, and Mental Health Struggles

In the burgeoning creator economy, content creators face a unique set of challenges that can hinder their growth and sustainability. One significant hurdle is platform dependence. Algorithms on platforms like

Why Next-Gen Data Intelligence Platforms are a Game Changer for Businesses

In today’s competitive business landscape, making informed decisions and managing resources efficiently is more critical than ever. However, many businesses face challenges with data silos and the complex integration of